Overview

  • Great reviews across all platforms
  • Comprehensive feature set
  • Offers a No Sale, No Fee option
  • One of the largest online estate agents in terms of listings
  • Award-winning agent, including awards from the ESTAs and allAgents
YOPA, standing for 'Your Property Agent', is a major online estate agent you're only likely to hear more of in the future. The hybrid estate agent launched in 2016 and is backed by investment from Savills, LSL Property Services and the Daily Mail and General Trust, amongst others, putting its value at around £250m. YOPA is looking to compete directly with Purplebricks for market share and plans to be the 'Google of real estate'.

All of YOPAs offerings are comprehensive, and include photography, detailed floor plans, a For Sale Board, and listings on Rightmove and Zoopla.

Fees & Features of Packages

Standard

£889.00

Up Front Flat Fee


Photography

Floorplans

For Sale Board

Viewings £300 

Package Deal

EPC £85 

Rightmove Rightmove

Zoopla Zoopla

PrimeLocation PrimeLocation

No Sale, No Fee

£0 then 1999.00

No Up Front Fee


Photography

Floorplans

For Sale Board

Viewings £300 

Per Viewing

EPC £85 

Rightmove Rightmove

Zoopla Zoopla

PrimeLocation PrimeLocation

Premium Bundle

£0 then 2299.00

No Up Front Fee


Photography  

Floorplans

For Sale Board

Viewings

Per Viewing

EPC

Rightmove Rightmove

Zoopla Zoopla

PrimeLocation PrimeLocation

Fees
YOPA's classic fixed fee service costs £889. As with some other agents, this fee is higher in London, coming in at £1399 instead.
No Sale, No Fee
This service is also offered on a "No Sale, No Fee" basis, costing £1,999, which again costs more in London, at £2,999. This may seem quite a jump, but given the average property price in London, you are still looking at savings in the thousands.
Features
Included in YOPA's service is an assigned local expert, a property advert written on your behalf, professional photography, detailed floorplans, a For Sale board at your your discretion, and listings on all the major property portals, including Rightmove and Zoopla.
Extras
Unlimited "Accompanied Viewings", meaning you won't have to handle the viewings yourself, can be bought for an additional £300. Other possible extras are Rightmove Premium Listings (£125), Zoopla Premium Listings (£99), or both at £199. If you're in need of an EPC, this is offered at £85.
Premium No Sale, No Fee
Latterly, YOPA has offered a No Sale, No Fee Premium bundle at £2,299 (£3,399). This includes everything in their usual No Sale, No Fee bundle, but with accompanied viewings, and premium listings included, saving you about £200 compared to their standard no sale, no fee plus the extras added individually.
YopaHub
No matter what bundle you opt for, you will be given access to "YopaHub", YOPA's online system. Here, clients can view their property listing's details, arrange appointments and viewngs, view any offers received, and make direct contact with your local YOPA expert and prospective buyers. Note that it is your responsibility to regularly check on YopaHub so that you don't miss out on anything important like offerss and viewing requests.

Reviews

4.88 / 5 787 Reviews
Read allAgents Reviews
9.40 / 10 7563 Reviews
Read Trustpilot Reviews

Overall, YOPA has the honour of having one the best review profiles of any online estate agent according to our soon-to-be-released rankings. YOPA is rated 4.88 / 5 with over 750 reviews on allAgents, and 9.3 / 10 on TrustPilot with a massive 7,500+ reviews.

There are several positives commonly brought up by YOPA's reviewers.

Notably, the professionalism and pleasantness of YOPA's representatives is a running theme throughout, and this extends to those who opt for YOPA's viewings service. Many have specifically indicated they appreciate the lack of pushiness from the agents.

In regard to buyers' feelings of YOPA, it's quite a bit more positive than most agents. This is still relevant to sellers, as it is certainly possible for a poor buyer experience to discourage buyers which is obviously not what we want.

YopaHub, YOPA's online management portal, where sellers can arrange viewings, offers and contact their local expert, receives fairly positive comments, albeit mixed in parts. The system seems appreciated for its simplicity, and there are no complaints with with the user experience. Several are happy that their agent can be in contact outside of normal office hours thanks to the system. On the downside, there are some occasional comments about IT issues, but these seem to be on the downtrend.

Being a large nationwide agent, there are a lot of different photographers, but despite this, the sentiment in regard to the photography is definitely positive. You can see some examples in the photography section.

Given the volume of reviews, negative reviews are relatively sparse, and it's hard to find any obvious failings - usually a good sign!

What we could find though, is that problems are more likely to be encountered with YOPA's additional conveyancing, as opposed to their main service. A few others found some communication issues between YOPA and their solicitors once the offer is accepted, with them perhaps being of the view that it's outside of their remit. Notably, this never seems to actually endanger the sale however.

A few reviewers were disappointed to find that the 'Buy Now, Pay Later' shows as a monthly payment on their credit score, which can potentially be an inconvenience when arranging a mortgage. Take this into account if this may affect you.

Overall, there is a reason YOPA place so highly in the OnlineAgentPicker rankings. With 94% of TrustPilot reviewers rating them as 'Great' or 'Excellent, and a 95% recommendation rate on allAgents, in addition to a 97% valuation accuracy and 96% fee satisfaction rate, the odds are good that you will be happy with the service.

A word cloud of YOPA's recent reviews, highlighting the most commonly mentioned aspects of their service

Comparisons

YOPA is one of the best known and popular online estate agents, and is seen regularly advertising on national TV and in print. Due the heavy marketing and popularity, it's natural to compare the agent against Purplebricks, and when doing so, YOPA does not come up short.

Purplebricks
It's unlikely to be a coincidence that YOPA have chosen to price their standard service marginally cheaper than Purplebricks - a mere £10 cheaper. Parity pricing is something of a theme, and maybe something of a statement. They both charge the same amount for an accompanied viewings package, £300, and London postcode sellers will find the exact same price with either YOPA or Purplebricks: £1,399.

Neither Purplebricks or Yopa are particularly 'budget', and claim that the higher than average price (for an online agent) is justified by the service which includes local experts.

But having established the similarities, where do they differ?

YOPA provide the consumer a little more flexibility with what they buy. While Purplebricks has only one package, and one package only, YOPA allow some variation, in that you they also offer a No Sale, No Fee bundle at £1,999 (£2,999 in London) and a Premium No Sale, No Fee bundle at £2,299 (£3,399 in London). For someone looking to use a more 'corporate' online estate agent while saving considerable amounts in commission, but who doesn't want to take the risk up front, this is likely to still appeal and may be a significant edge when deciding between Yopa or Purplebricks.

In terms of reviews, things get difficult to compare. Both are rated the same on Trustpilot (9.4 / 10 at time of writing). Using the volume of reviews as a tie-breaker here, then Purplebricks are far and away the leader, as they have in excess of 60,000 reviews compared to "only" 7,500 for YOPA.

However, things get a little murkier when looking at allAgents. YOPA are rated a very healthy 4.8, giving them 5 stars, while Purplebricks are rated 1.2 / 5. It's also not possible to have zero stars on allAgents. Why the discrepancy in ratings? It's hard to say, but allAgents' pro-consumer reputation was likely inadvertently boosted when they refused to remove Purplebricks' bad reviews under threat of legal action (although they did temporarily suspend them). The rather public spat between Purplebricks and the review site was reported on worldwide, especially as Purplebricks was just entering to new markets like the US at the time. It could be that allAgents has become the go-to place for bad Purplebricks reviews, with people feeling their voice is more likely to be heard. There was also a controversial analysis by the Times, suggesting that Purplebricks and Foxtons (a London high street agent with an (in)famous reputation) were in some ways gaming Trustpilot to achieve such good scores.

In any case, our soon-to-be-published rankings place YOPA higher than purplebricks due to their bad reviews on allAgents, which their Trustpilot scores were not able to overcome.

Comparisons

History

YOPA was launched in 2015 by Daniel Attia, Andrew Barclay, David Jacobs and Alistair Barclay as a no-frills online estate agent, with the aim of disrupting the estate agency sector in a similar manner to AirBnB in the hotel sector.[1]

In 2016, they relaunched as a 'Hybrid', providing local property experts with the online agency model.

Since then, they have received significant investment, with the aim of competing directly with Purplebricks.

In 2016, Savills backed Yopa in June 2016 to the tune of £16m. [2]

This was followed up in 2017 by an investment round led by DMGT (Owner of the Daily Mail) and Savills with a funding round of another £15m.

In 2018, another £20m was invested into YOPA, led again by DMGT but with investment from LSL, the owners of Reeds Rains and Your Move. Around this time, YOPA introduced the No Sale, No Fee model popular with other agents.

On the 21st of August 2019, YOPA announced a new £16m of funding through existing investors: DMG Ventures (Daily Mail and General Trust (DMGT)), Grosvenor Ventures (Savills), and founder Alistair Barclay. LSL did not increase their investment, inviting some to ask questions. A new chairman was also appointed: Grenville Turner, the former Countrywide CEO who has been on the boards of both Rightmove and Zoopla, Sainsbury's Bank, and USA realtor company Realogy.[3] Turner commented on the investment: "I am not going to say that this is the last fund-raising we will do but it should be enough to raise Yopa into profit."

At the same time, Daniel Attia, a co-founder of the company, left his position as a director, along with the CEO of prominent-backer LSL, Ian Denis Crabb.[4]

Investors

YOPA has several big backers, and some of the most notable of them are:

  • DMG Ventures - the Daily Mail and General Trust's investment arm
  • LSL Property Services - owners of Reeds Rains, Your Move and Marsh & Parsons
  • Grosvenor Ventures - an autonomous investment arm of Savills
  • Savills
  • Several founders, such as Alistair Barclay

By our count, over £91m has been invested in the startup, and it's unlikely funding has ended.

Last Updated: 22nd August 2019