Doorsteps offer extremely competitive pricing (their £99 package won't be beaten on price by any estate agent) while still delivering the staples expected from online estate agent packages, and maintaining customer satisfaction as demonstrated by their review profiles.
While only a relative newcomer, they have quickly established themselves, primarily through word of mouth (they state they have spent nothing on advertising), and claim to be as the 6th largest online estate agent, and the 14th largest estate agent in the UK.
Doorsteps is notable for being founded by a teenager, Akshay Ruparelia from Harrow, who was still at school and sitting his A-Levels when the service went live. While studying for financial studies exams at in Sixth-Form, Ryparelia found his inspiration for the remarkably priced online estate agency when reading the autobiography of Ryanair CEO, Michael O'Leary.
"Michael had a fantastic aim and mission of 'delivering a product at an unbelievable price. Show people it works, and is real.'"
"Mr O’Leary began by selling flights for just £4.99 and his point was that if you can offer customers something at a price they just can’t believe and you deliver what you say you will, you hook people in and your business will work," said Akshay in 2017.
Confirmation of the business model came when Ruparelia and Doorsteps sold their first house while he was still at school doing A-levels, and his business is now valued around £12m, all the while receiving accolades in allAgents and Trustpilot reviews. Doorsteps employs in the region of 20 "local agents" around the UK, all of them self-employed mums from professional backgrounds.
Ruparelia believes it's unnecessary to pay thousands to sell your home, and that high street estate agents have been getting away with overcharging for the service offered. "‘I soon realised people have had enough of being ripped off by High Street agents in flash suits and cars charging them a fortune, but actually doing not a lot to sell their home."
In 2017, Doorsteps raised £395,000 of a £400,000 target on CrowdCube, an online investing platform based on crowdfunding, in exchange for just over 3% of the business. This year they returned for another round of funding, in which the investment sailed past the target of another £400,000.