In a tweet made yesterday, Purplebricks founder and CEO Michael Bruce stated that they will do what they can to help Emoov customers and ensure that they're not left out of pocket.
It is likely that such a move could be seen to be limiting any potential damage to the wider reputation of online estate agents that the collapse of one of the larger firms could have.
At the moment there is nothing but speculation as to the form of the help that Purplebricks could provide. Emoov seeked a pre-pack administration but could not find a buyer.
The tweet reads as below: